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Hosting The Reel Health Network

Reel Health Network Practice Introduction

The Reel Health Network offers a multi-faceted, highly targeted approach to direct interaction between your company and the thousands of patients and family members that will visit your facilities this year. The primary goals of the Reel Health Network are threefold: to educate, motivate and entertain your patients and visitors. To promote your doctors, products and services. And to build patient relationships and loyalty to your brand.

How do we do that? Through the power of the Reel Health Network.

At the forefront of the Reel Health Network is the Digital Screen Network — large screen, hi-definition TVs currently located in waiting rooms with future expansion into many other medical practices and venues. Each location features custom programming in full motion HD video to educate, motivate and entertain viewers, while promoting the products and services of Reel Health Network members.

Supporting the Digital Screen Network is a host of technology and tools such as the Reel Health Network Website, and Interactive Social Media including Facebook, Twitter, You Tube, LinkedIn and Texting. All of which allows immediate patient interaction with information both from the screens, while still in the waiting room, and through the Reel Health Network Website. Imagine the ability to beam your information or coupon to a patient’s smart phone without leaving their chair.

In addition, printed literature supporting your on-screen promotion can bemade available in Literature Display Racks in all waiting rooms. A powerful way to reinforce your message, especially to those patients with little technical knowledge.

The Effectiveness of DSN’s in Medical Offices
Arbitron, the industry leader in measuring performance of TV, cable and radio advertising, published an independent study of Digital Screen Networks in 2010. The results are impressive:

In the past month, 70% of all US and Adults and Teens have viewed digital video, of those viewers, 49% recalled seeing a specific ad, and an astounding 19% who saw an ad, made an unplanned purchase after seeing a featured item on the screen.

Additionally, Digital screen networks are highly effective in medical office venues.  Of 18 venue types studied by Arbitron, medical offices ranked fourth highest in effectiveness only bested by heavily marketed retail venues such as large retail stores, malls and grocery stores.

Why are medical offices so effective?  They consist of highly targeted audiences,  with plenty of time to view the screens and little other distraction.  Additionally, the use of sound is a major feature to reinforce messaging effectiveness, not practical in most other venue types.

• It’s an emerging and rapidly growing marketing tool
• Reaches a focused and highly-targeted audience
• Offers considerable cost savings over traditional methods of promoting your products and services
• Long viewing times
• Little viewer distraction
• The added impact of sound to reinforce your message